01 / 04
Brand identity
Logo, colour, type and the rules that hold them together, written down so anyone can use them.
See it at IREPworkspaces
Nikhil Rathi
Graphic & UI/UX designer in Gurgaon. This is how a pencil line becomes a brand, told in five short chapters.
Scroll to read the story
Chapter 01The sketch
In 2018 I was an animation student at Amity, filling sketchbooks with pencil lines. Then came a first client brief, then another, and the drawings slowly started turning into brands.
Today I'm Assistant Design Manager at IREPworkspaces and I run design at studioMOrph. I still start with a pencil.
Chapter 02The craft
Four things I make, done properly.
02 / 04
Decks & presentations
Company profiles, pitch and sales decks that read in one pass: big claim, short proof, one picture.
See it at TrueSpace
03 / 04
Websites & UI
Marketing sites and interfaces designed in Figma, from wireframe to the screens a developer builds from.
See it at Quattro Spaces
04 / 04
Marketing & social
Post templates, brochures, ads and event material that stay on-brand long after launch day.
See the LinkedIn posts
Chapter 03The work
All workIREPworkspaces
A managed-workspace brand built from zero: identity, brand kit, website, sales and investor decks.
Read the case study
TrueSpace
Three sales decks for three audiences: occupiers, landlords and the leasing team.
Read the case study
ISSC
A yellow-and-blue identity taken from the machines themselves, for a scrap-recycling machinery specialist.
Read the case study
Quattro Spaces
A calm, architectural website for a Gurugram developer that lets the buildings do the talking.
Read the case study
FacEX
A company profile and website for a facility management company, in one calm green-and-stone voice.
Read the case study
Ananta Wellness
A soft, unhurried website for a healing and life-coaching practice.
Read the case study
studioMOrph
The studio I run design for: brands, not campaigns. Strategy, craft and space.
Read the case study
Chapter 04The method
Step 01 / 04
Listen.
A proper brief: who it's for, what it has to do, what's been tried. The awkward questions come early, so they don't turn up late.
Step 02 / 04
Sketch.
Rough directions on paper first, then the strongest one or two on screen. Cheap to change, easy to compare.
Step 03 / 04
Build.
The chosen idea becomes a system: grid, type scale, colour, components and templates, tested on real content.
Step 04 / 04
Hand over.
Organised files, guidelines and ready-to-use templates, so your team can keep going without me.
Chapter 05So far
- 2018Amity University, GurgaonBachelor's in Animation & Visual Graphics
- 2019MudPie IndiaFirst internship, straight from client briefs
- 2021FellaFeedsUI and graphic design; M.Sc. at Amity Jaipur begins
- 2023SoftAgeInterfaces, training design and motion
- 2024Reiz ElectrocontrolsCatalogues and trade-show design
- 2025TrueSpaceFounding designer for IREPworkspaces
- NowIREPworkspaces · studioMOrphAssistant Design Manager, and design at the studio
Epilogue · The next chapter
Got a rough sketch?
Let's make it a system.
- Availability
- Taking new projects for Q4 '26
- Based in
- Gurgaon, India
- Elsewhere
© 2026 Nikhil Rathi · Designed from a pencil line
Back to top